Direct Marketing : An Effective Marketing Methodology

Direct Sales and marketing is a widely accepted mode of marketing of any product or service in any industry you name. The modern world has accepted the fact that the company which provides the most professional business transaction is sure to live in the minds of the customers for a longer period of time. In direct marketing Company representatives directly interact with the customers and provide clear- cut information on the product or service to be delivered and, maintains a healthy relationship with all.

In direct marketing the sales personnel have a number of ways to take the product or service to the customer. Some of the methods are B2B marketing, where Corporates can sell their products directly to the small business units and vice versa, event marketing, where in trade shows and exhibitions are utilised to spread the product information to a larger crowd of targeted customers, and face-to-face marketing, wherein the personnel directly goes to the target customer and deliver effective presentations.

As it enables direct interaction between the buyer and the seller. The seller takes the brand to the potential buyer and provides first-hand information on the benefits of using the product. The seller indulges in effective demonstrations and convinces the buyer. The main advantage of this methodology is that the buyer is encouraged to clear their doubts immediately which helps them in making buying decision faster than any other modes of marketing.

Direct marketing also helps the personnel to collect customer feedback, which is a very essential factor in taking optimum business decisions in the future. The market surveys and customer feedback are an essential source of information for the development of all business ventures and such informations are readily available with the sales representatives who are in constant interaction with the customers.

Thus direct marketing attains excellent results by constantly presenting the product or services with creativity and innovation to the customers.

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Emotional Direct Response Marketing

Exploit emotions to achieve desired actions immediately.

What is direct response marketing?

Marketing exists for only one reason – to sell. Taking a step back, buying is the most desirable action that can result from any marketing exercise. However some marketing can have other motives as well, such as awareness creation or creating an interest to know more. This is what separates advertising from direct response marketing. Direct response marketing specializes in getting an immediate direct desired response from the prospect while advertising can focus on building the brand without including any explicit call to action.

In order to be successful, a direct response marketing campaign must grab viewer attention, keep them interested through the communication and also evoke an emotional response from them. Finally it must give them an easy way to act on the information and “subscribe” or “order” or “ask for more information” or “call us” NOW. People’s memory of advertising tends to be short lived. So if you don’t get the desired response now, chances are you will not get it at all.

Given its very nature, direct response marketing needs a credible platform if people are to invest their time and money on the spot. Any advertising that looks as little like advertising as possible is more likely to be successful since people hate to be “told” what to buy. As such, news- style advertising, which creates a sense of urgency and credibility, is a great way to go. Contextual Pay Per Click (PPC) advertising also offers great Return On Investment (ROI) as it is targeting people who are already seeking similar products and services.

Fundamental to any good direct marketing campaign is an understanding of two very basic human traits. Firstly, we are all curious to know more about things that are new to us. Secondly, we are innately selfish beings who need to see tangible personal benefits before commencing on any action. An effective exploitation of both these insights can get prospects to “find out more” or “buy now” or any other immediate action desired.

Like any other form of advertising, a direct marketing piece needs to stand out from the clutter in order to be noticed or read. An interactive piece that engages and interacts with the potential customer works greater wonders, although at a greater cost. At the very least, direct marketing needs to feature eye-catching graphics and emotion arousing copy. Moreover, it should address a very narrowly defined target audience so as to be able to relate to their more specific subconscious needs.

A final word of advice: always test the piece with a small sample group to find out the hits and misses and work on the latter. Direct marketing involves considerable design, printing and distribution costs and it is best to verify which piece is generating maximum conversions before proceeding on printing in multiples of thousands.

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Marketing Consultants Can Help Your Telemarketing Business

Because of all of the laws surrounding telemarketers today, many companies are having a harder time making any money. Some of these companies are adding other ways of advertising and marketing to better increase their business.

Many marketing consultants are working with these companies to better increase their profit margins. A marketing professional is someone who helps these companies to decide on what marketing direction will be best for their company.

All marketing consultants have a very important job in the business world. Without marketing, it would be almost impossible to tell what kinds of products are available to buy. It would also be very hard to compare products that have similar natures, in order to find the best fit for a particular customer.

A marketing consultant coaches businesses on the best way to market their products for the highest profit margin. There are many different ways to market, such as marketing direct, mobile marketing, and database marketing. Internet marketing services have also become a popular form of advertising as well.

Many telemarketing companies are taking advantage of marketing professionals so that they can stay in business, since it has become so hard to be a telemarketer in today’s business world. Many telemarketing companies are switching to other forms of marketing for their products.

For a telemarketing business, hiring a marketing consultant can be a huge help in moving these archaic businesses into the future. Many telemarketing companies are creating a virtual call center based online, or are hiring people to call from their homes, rather than providing live, call center services.

Some companies are switching to call center software rather than hiring human employees to make the calls. Other companies are switching completely to the internet and doing all business from there.

Still other companies are switching gears completely to some other form of marketing. This is where the marketing professional comes in. He or she will tell the company what the best form of marketing is for their company.

Some marketing professionals are suggesting that the telemarketing companies switch to direct marketing services rather than using cold calling. So many people have joined the “do not call list” that telemarketing has become a huge legal issue on top of everything else.

The telemarketing industry is being forced into a change of direction because of all the ways that people have found to avoid talking to them. Many of these companies are hiring marketing consultants to help them choose a new direction for the future.

This will drastically change the telemarketing industry forever. With these new changes, the old days of outbound telemarketing will soon be gone for good.

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