Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.


The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Posted in Uncategorized | Comments Off

Direct Mail Marketing: The Best & Easy Way To Make A Huge Trade On Shoe String Budget

Direct marketing mailing campaigns work much better if the company has a good standing in the community and in the area in which they are sending the mailings.

Direct mail marketing has been shown to be effective in reaching customers. This method is so effective that it’s been around for centuries. Direct mail is a powerful tool but it’s only true, though, if your direct mail marketing plan is a good one. By keeping the following tips in mind, you can ensure that your direct mail marketing plan will result in success rather than just piles of letters in customer trash bins.

First of all, your mail marketing should happen constantly. This means you need to be sending out mailings pretty often than just once a month. You should be sending your mailings with a large amount of frequency. You need to make sure that you fluctuate the format of your direct mail marketing letters. You can do this by sending catalogs, letters, and brochures etc, so that they are not just seeing the same old thing from you all the time. Make sure the format changes with each mailing so that the customer gets a new format each time.

Secondly, mail marketing should always contain certain parts or should always have the following sections. Whenever you send a letter to customer it should have both a P.S. and a appealing headline. A P.S. is usually added to the end of the mailing and would either recap the benefits of your mailing or create a sense of urgency. A attractive headline is what gets the customer to open the mail in the first place. These are the two things most likely to get read so make sure your message is clear and appealing in those two locations.

Direct marketing should always rely heavily on what is going on in the business world and real world at the same time.

Direct mail marketing should have some form of touchable benefit for the customer.

There are many things you can do to make a direct mail marketing plan work. By using these tips, though, you will be off to a good start that may just help your company take off.

Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly. Direct marketing is a very popular form of marketing, as it at least guarantees the marketer that a potential customer will focus his or her attention for a second or two on what’s being offered. Direct marketing is a simple approach but also can be useless if not done right. Direct marketing is sometimes called target marketing, analytic the characteristic where consumers are targeted with matching products/services the marketer provided.

Direct marketing is an interesting blend of measurement, psychology, and creativity, used to generate responses to your marketing programs. Direct marketing is one of the fastest changing disciplines within marketing today.

If you are interested in finding more information to outsource your Direct Rebate Mail Marketing tasks, please mail at [email protected]

Contact us: If you are interested in finding more information to outsource your Direct Rebate Mail Marketing tasks.

Posted in Uncategorized | Comments Off

Increase Your Sales With Postcard Mailing

Marketing is the buzzword these days. Postcard marketing, direct mail services and direct marketing mailing lists are terms, which we all are familiar with. Profit of the company can increase or decrease with the rise or fall in the sales quotient of a given product. So, it makes sense to devote a bit of your time and energy in devising sound marketing strategies through postcard marketing, direct mail services.

There are many companies with mass mailing services, providing you with good marketing ideas, which will have a positive impact and increase the sales quotient of the company. One of the popular marketing strategies is to use direct mailing services.

Availing of the right kind of professional postcard marketing services can actually benefit you in more ways than one. Apart from increasing your sales dramatically it will also help you to improve the brand image of your company to a great extent. So, it makes sense to do a little bit of market survey before you decide which company to fall back upon.

Postcard marketing is surely a time-tested strategy, which has reaped huge benefits for its users. It also does not cost much to get a postcard of your choice done by your chosen company.

There are a number of companies, which provide postcard marketing services to its clients.

With the proliferation of the online media, life has become all the easier. Anything and virtually everything is now possible online. All you need to do is search for the right kind of dealer and get things done in the desired manner.

Types of postcard mailing services available online are as followed -

-Postcards (any size) � It will generally cost you around 2.5 cents excluding postage tax to get your desired option.

-Brochures/Self-mailers � It will cost around 4 cents excluding postage tax to get the desired amount.

Types of postcard mailing designs services available are as followed -

- Express Postcard Design
- Full Postcard Design
- Express Brochure Design
- Full Brochure Design

Many of the companies also offer a free sample bulk mailing services for first time users.

There are few basic types of direct mailing services available �

- Printing Services
- Mailing services
- Mailing lists
- Design services
- Brochure and Flyer Printing
- Letter Printing and Mailing Services

Types of postcards, which are generally used for mailing services, are as followed -

- 4×6 postcard
- 5.5×8.5 postcard
- 6×11 postcard
- 8.5×11 Tri-folded Brochure (self-mailer)
- Letter inserted into an Envelope

There are also other direct mail services, which can make your business grow at an amazing pace.

Posted in Uncategorized | Comments Off